AS AN ORGANISATION GROWS, it becomes more difficult for it to differentiate its
offering. Economic pressures and the complexities of scaling up force it to
gravitate towards the sale
of average products at average prices with a one size fits all policy. This was
an approach Vox Telepreneur wanted to avoid at all costs. In addition,
the market was becoming more complex, converging with voice, with more products and more competitors.
Deflationary pressures were starting to become a reality and it won't be long
before the price of broadband reduces significantly. CHANGING
THE COMPETITIVE LANDSCAPE One option for
Vox Telepreneur was to change this competitive landscape by adding sectors that
competitors had not entered and
would have difficulty competing in. Vox started by ensuring that it had good
quality products at competitive prices, but it also offered customers an
option to subsidise their costs, earn part-time income and build a full-time
business. This, Vox believed, would build a community that, together with Vox's
backing, would produce a strong and effective telco. WHAT IS IT? Fixed line
Voice over Internet Protocol (VoIP) telephone that offers savings of up to 50% on your telephone bill and money back when people call you. It is also a wireless VoIP router that replaces any modem/router that you currently have. WHAT ABOUT VOX TO
VOX CALLS? Talk to your friends and family for FREE - all day,
any day! HOW MUCH DO YOU HAVE
TO DISH OUT? Once-off set-up fee of R300 and then R49 per month
thereafter. WHAT ELSE DO YOU
GET? Voice mail, caller line identity, call forwarding,
call waiting and no contracts. WHAT DO YOU NEED? An ADSL line. The phone is compatible with all Telkom
ADSL lines, from 384Kbps to 4Mbps. 32 • ENTREPRENEUR'S HOT LIST NOVEMBER 200B |
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